professional head shots and your business

July 18, 2015  •  Leave a Comment

Your headshot sells you and your business. Unfortunately, headshots are often an overlooked investment, one that business owners often don't truly understand the value of.

A photographer can work with you to provide you with a professional headshot that conveys the message you want to send to clients about your business. This can be created though a number of techniques including variations in camera angle, lighting, location, and body language.

Below is a business owner that deals in industrial automation; she has owned and operated a successful company for almost 40 years in a predominantly male arena. After discussing her needs we created a portrait that showed her as a confident and powerful woman, mirroring the image she wanted to put forward of her company. This was created through a slightly lower camera angle, the structure created with the body positioning, and the dynamic lighting.  

The second portrait, shown below, is of a gentleman who was changing careers and starting a new company. He was going into investing and wanted his portrait to be professional but more on the casual side, with the message of being approachable and trustworthy. To achieve that desired image in this headshot the camera angle is at eye level, the shoulders are open, he is engaged, the attire is professional but relaxed, and the lighting is more even.  

Two portraits that were taken on the same background give off two completely different messages about the individual and the businesses they represent. When a potential client is seeing your headshot make sure it is sending the correct image for your company. 

Thank you for taking a few minutes to visit and have a great weekend!


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